Place Digital/Optimize Your Practice

  • $950 or 3 monthly payments of $333

Optimize Your Practice

Book individual coaching sessions whenever you need them for $250.

Pay in full and save 5%!

Note sure if OYP is right for you? Take our quiz.

Contents

Watch Recordings of Group Coaching Calls
Schedule a Private SEO Coaching Call With Ashley
Schedule a Private SEO Coaching Call With Kristie
Tech Support Questions

Welcome & Set Up

How to Be Successful in Optimize Your Practice
Mindset for Optimize Your Practice
Watch Group Coaching Calls Recordings
SEO 101
Set Up Your OYP Workbook
How to Set Up Google Search Console
How to Submit Your Sitemap to Google Search Console
Homework

Module 1: Keywords

In this module, I'll teach you how to find keywords that will bring in ideal clients to your practice.
Intro to Keywords
Sign Up For Ahrefs
Common Keyword Issues for Therapists
[PART 1] Keyword Research Tutorial: Transactional Keywords
[PART 2] Keyword Research Tutorial: Informational Keywords
Ideal Client Avatar Template
Keyword Bank Template
Signs of a Good Keyword Checklist
Homework

Module 2: Content

In this module, I'll be explaining how to write content for Google and why it's important. You'll also be writing content for your service pages and one blog post.

Don't feel pressure to complete all of your content by the end of the program. My priority is for you to understand how to do this, not to finish everything by a certain date. Focus on one piece at a time and have questions ready in Slack!
Tips From Ashley for Content Creation
Why Content Is Important for SEO
How to Write Content for SEO
How to Write Service Pages
Service Page Template
Blogging for SEO
Content Writing Webinar
My Favorite Tool for Content Optimization
Content Outline Example
Content Examples
Answer the Public
Yoast Real Time Content Analysis Tool
How to Publish Content for SEO
How to Submit a Page to Google Search Console
On Page SEO Guide
On-Page SEO Checklist
Homework

Module 3: Local SEO

In this module, I'll explain what local SEO is, why it's important, how to optimize your Google My Business listing, and techniques that will get you ranking on Google's local results.
What Is Local SEO?
Top Local Ranking Factors
Google My Business Listing Options
How to Optimize a Google My Business Listing
How to Fight Spam on Google My Business
How to Post on Your Google My Business
Google My Business Post Examples
Schedule Google My Business posts
Track Your Google My Business Performance in Google Search Console
Get Free Access to Google My Business Bootcamp
Homework
BONUS: Location Targeting Strategies for Virtual Therapists

Module 4: Link Building & Technical SEO

In this module, I'll teach you the basics of link building and why it's important for your success on Google. I'll also share my favorite link building strategies for therapists.
Why Link Building Is Important for SEO
Link Building Opportunities
Connectively Tutorial
PR Template
Outreach Email Tips & Tracker Template
Backlinks Tracker Template
MozBar
SEO Pro Extension
Free Backlink Checker
What Is Technical SEO?
Top Technical Considerations for Your Website
How to Find and Fix 404 Errors
How to Check if a Page (Or Your Site) Is Indexable
How to Check and Improve Your Site Speed
Homework

Wrapping Up

Here are the final items before we wrap up our time together! You'll learn more about keeping access to the Slack group and my partner program. 

You are also able to leave a testimonial about your experience with me and the program.

THANK YOU for being here, and I hope you gained so much value from this program.
Earn $50!

Module 5: Strategy & Monthly Workflow

In this module, I'll lay out a simple SEO strategy for after the program ends. I'll also show you how to track your progress on Google.

The only homework for this lesson is to watch the remaining lessons, review the SEO checklist, and have your final questions ready by our last FAQ call.
Your Monthly SEO Strategy
SEO Checklist
SEO Monthly Workflow Template
How to Track Your Progress on Google Search Console
Track Your Progress with Ahrefs
Homework